Listen in on MBA classes and corporate conferences and you will hear a lot of talk about the need for inspiring missions, ethical behavior and transcendent purpose. And judging from the “core values” statements in most annual reports, the vast majority of business leaders want their companies to grow by enriching the lives of their […]
October 25, 2011 Buy Copies Buy CopiesListen in on MBA classes and corporate conferences and you will hear a lot of talk about the need for inspiring missions, ethical behavior and transcendent purpose. And judging from the “core values” statements in most annual reports, the vast majority of business leaders want their companies to grow by enriching the lives of their customers and employees.
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