As a nonprofit fundraiser organizer, your role in securing exciting prizes for your nonprofit organization’s fundraising event is essential. A great prize is a significant factor in selling raffle tickets and raising funds for your cause. Though that may seem like a big challenge and a lot of pressure, it doesn’t have to be. You can successfully convince local businesses to donate those much-needed items with a strong raffle prize request letter and a basic strategy.
We’re here to guide you through the process to help ensure your raffle fundraiser succeeds. And if you need unique raffle prize ideas, we’ve got you covered!
Before reaching out to people and businesses for raffle prize donations, develop a strategic plan. Begin by determining the number and variety of prizes you aim to have for your raffle draw. Remember, including significant, attention-grabbing items can ignite excitement and significantly boost your fundraising efforts for the cause you’re passionate about.
Next, compile a list of companies that could contribute fantastic raffle items. The more extensive your list, the better, as it allows you to reach out to a larger pool of potential donors. When creating your list, don’t just focus on national companies and brands—remember the power of local businesses in fostering community involvement.
Local restaurants and spas are often receive donation request for raffles, so in some cases they may not be as quick to donate a prize. Increase your chances of a prize donation by considering businesses that might receive fewer prize donation requests. Examples of this sort of business are tattoo parlors, tax service providers, local artists, dog grooming salons, personal trainers, cooking classes, and car repair businesses.
These hidden gems can offer unique services in the form of a gift certificate, adding an element of excitement and anticipation to your event. Moreover, they’re often more open to participating for the good vibes, comunity exposure, and potential for new customers.
Once you’ve got your list of potential donors, it’s time to research. Go online or call around to determine the specific person to whom you should send your request. Addressing your email or letter directly to this person increases the chances of it being seen.
Tip: Get on the phone and call potential prize donors. Yes, cold calling can be awkward! However, speaking directly with someone, especially the right person, creates a connection and opens the door to potential positive outcomes. You’ll be able to talk about your organization’s cause and mission, increasing your chances of getting a positive response to your ask.
Our prize request letter template (linked below) offers an example you can use to ask for prize item donations. Remember, the more you can personalize your request, the better the response will likely be. This personal touch can make all the difference in securing the prizes you need for your event.
This example of a prize request letter will help get you started! As a bonus, it includes tips and best practices on elements to always include in your ask.
Keep track of when you send out raffle prize donation requests, who they’re to, and the responses you get. Pop this info into a spreadsheet to keep everything organized.
If you don’t hear back after a week, don’t assume it’s a ‘no.’ Your contact could be swamped or out of the office. In this case, send a friendly follow-up email. Use your spreadsheet to track who you’ve nudged a second time.
Now that you have the fundamentals, here are a few additional tips to help you secure excellent prize items for your organization’s raffle:
